Privacy Policy

Last Updated: January 2025

Effective Date: App Launch

🚀 TL;DR (Too Long; Didn't Read)

We only collect anonymous step counts for leaderboards.
Your personal health information stays on your device where it belongs.

🛡️ Data Collection

We collect minimal, anonymous data for leaderboards only.

What we collect: Anonymous step counts and system-generated user IDs for global leaderboard rankings.

What we DON'T collect: Names, emails, personal information, location data, or any identifiable health data.

Your anonymous leaderboard ID (like "USER_ABC123") cannot be traced back to you personally.

🏥 Health Data Usage

Your personal health data stays on YOUR device.

  • What we access: Steps, walking/running distance, flights climbed, active calories burned
  • Why we access it: To display your fitness progress, calculate XP points, unlock achievements, and enable leaderboard competition
  • Where it goes: Personal health data stays on your iPhone. Only daily step counts shared anonymously for leaderboards
  • Who else sees it: Nobody can see your personal health data. Only anonymous step counts appear on leaderboards
  • How long we keep it: Step counts stored temporarily for leaderboard rankings. Personal health data always yours in Apple Health

🚫 What We DON'T Do

  • Create user accounts or require registration
  • Collect names, emails, or personal identifiers
  • Use analytics, crash reporting, or usage tracking
  • Display advertisements or use ad networks
  • Share data with third parties for marketing/advertising
  • Track your location or movements
  • Access your contacts, photos, or other personal data
  • Use cookies, pixels, or web beacons
  • Employ A/B testing or user behavior analysis
  • Link leaderboard data back to your real identity

📱 How Your Data Works

Most data processing happens locally on your device:

  • Your iPhone's Health app collects step data from motion sensors
  • Step Matrix reads this data with your explicit permission
  • XP, levels, and achievement progress calculated locally on your device
  • Anonymous step counts sent to secure database for leaderboard rankings only
  • System generates anonymous ID (like "USER_ABC123") for leaderboard display
  • All personal app settings and progress save to your device storage only
  • Delete the app = all local Step Matrix data disappears, leaderboard entry becomes inactive

🏆 Global Leaderboards

Anonymous competition with cyber-warriors worldwide:

  • Data shared: Daily step counts only - no personal health metrics
  • Identity protection: System-generated anonymous IDs (e.g., "USER_ABC123")
  • No linking: Leaderboard data cannot be traced back to your real identity
  • Secure transmission: Step data encrypted during transmission to our servers
  • Data retention: Step counts stored for leaderboard rankings, no long-term personal profiles
  • Opt-out: Delete the app to stop participating in leaderboards
  • No social features: No messaging, friend lists, or social interactions

🔔 Notifications (Optional)

Reminders are optional and handled by iOS:

  • Daily motivation messages (only if you enable them)
  • Achievement celebration alerts
  • Goal progress reminders
  • Streak protection notifications
  • All notifications processed by iOS - no external services
  • Disable anytime in Settings → Notifications
  • No tracking of notification interactions

⚖️ Legal Compliance

We follow all privacy laws and regulations:

  • GDPR compliant (EU) - No data collection means no compliance issues
  • CCPA compliant (California) - Nothing to sell or share
  • PIPEDA compliant (Canada) - Your data stays in Canada if you're Canadian
  • HIPAA friendly - Health data never leaves your device
  • Apple HealthKit guidelines - Strict adherence to health data rules
  • iOS App Store privacy requirements - Full transparency
  • Children's privacy (COPPA) - Safe for all ages, no data collected

🔄 Data Rights & Control

Your data, your rules:

  • Access: View all your data in Apple Health app anytime
  • Export: Export your health data through Apple Health
  • Delete: Remove Step Matrix access in Health app settings
  • Portability: Your data follows you across devices via iCloud
  • Correction: Modify data in Apple Health (Step Matrix reflects changes)
  • Opt-out: Simply delete the app - no accounts to close

🛠️ Technical Implementation

For the technically curious:

  • Local SQLite database for app preferences and achievement progress
  • iOS UserDefaults for simple settings (goal targets, notification preferences)
  • HealthKit framework for secure health data access
  • Secure HTTPS API for leaderboard data transmission only
  • Anonymous user ID storage in iOS Keychain for security
  • No third-party SDKs for analytics, ads, or tracking
  • No crash reporting or error collection services
  • No background location services or continuous monitoring
  • Encrypted data transmission with certificate pinning

🔐 Security Measures

How we protect your privacy:

  • Anonymous user IDs stored securely in iOS Keychain
  • No accounts means no password leaks
  • HealthKit encryption handled by iOS
  • App data protected by iOS app sandboxing
  • Encrypted HTTPS transmission for leaderboard data only
  • Certificate pinning prevents man-in-the-middle attacks
  • Minimal data collection reduces breach impact
  • Regular security updates through App Store

👶 Children's Privacy

Safe for young cyber-warriors:

  • No personal information collected from users of any age
  • No chat features or social interactions
  • No user-generated content or sharing capabilities
  • Promotes healthy activity habits for all ages
  • Parental controls managed through iOS Screen Time

🔄 Policy Updates

How we handle changes:

  • Policy updates posted here with new "Last Updated" date
  • Significant changes communicated through app updates
  • Continued app use constitutes acceptance of updates
  • Previous versions archived for transparency
  • Email notifications for major policy changes (if you contact us)

📱 Download Step Matrix

Download on App Store

📞 Privacy Questions?

Have questions about privacy, data usage, or this policy?

Email: nyllegriffiths1@googlemail.com

Support: nyllegriffiths1@googlemail.com

We typically respond within 24 hours.

Developer Contact Information:

Step Matrix is developed by an independent developer committed to user privacy.

This policy reflects our core belief that your health data should remain private and under your control.